when anybody applies to a big corporation with a new idea that 
would result in a great “increase of production and sales.” Such 
an increase would be a disaster for the existing management. 
They would have to make way for new management. Therefore, 
no new idea ever starts from within a big operation. It must 
assail the organization from outside, through some small but 
competing organization. In the same way, the outering or 
extension of our bodies and senses in a “new invention” 
compels the whole of our bodies and senses to shift into new 
positions in order to maintain equilibrium. A new “closure” is 
effected in all our organs and senses, both private and public, 
by any new invention. Sight and sound assume new postures, 
as do all the other faculties. With the telegraph, the entire 
method, both of gathering and of presenting news, was 
revolutionized. Naturally, the effects on language and on 
literary style and subject matter were spectacular.